ABOUT
An initiative to empower individuals to directly monetise their personal data
What do you know about your personal data and their value?
How much are your data worth?
Do you think they are too worthless to be bothered with? Or do you think it is a fair deal that you get some "free" services in exchange for your data?
And if it's a fair deal, how come the giants of IT & Social Media have ever-increasing profits every year? Wouldn't it be fair that a portion of the value returns to the person who is generating it?
Have you ever thought that being the value generator, you are working for the data collectors for free?
Do you know which and how many of your personal data are being used by third parties?
Do you know what they use them for? Do you really feel comfortable signing "I accept" for more and more pages with ever longer privacy notices?
How much are your data worth?
Do you think they are too worthless to be bothered with? Or do you think it is a fair deal that you get some "free" services in exchange for your data?
And if it's a fair deal, how come the giants of IT & Social Media have ever-increasing profits every year? Wouldn't it be fair that a portion of the value returns to the person who is generating it?
Have you ever thought that being the value generator, you are working for the data collectors for free?
Do you know which and how many of your personal data are being used by third parties?
Do you know what they use them for? Do you really feel comfortable signing "I accept" for more and more pages with ever longer privacy notices?
MY DATA MY GAIN is an initiative that empowers individuals to retain for themselves a fair share of the value of their personal data.
My Data My Gain:
• Classifies your personal data into categories for direct and efficient monetisation
• "My Data My Gain” does not collect your data. The data remain with you until you decide to grant their use to others
• You give the data you want to whomever you want for as long as you want
• You receive the value of your data directly
My Data My Gain:
• Classifies your personal data into categories for direct and efficient monetisation
• "My Data My Gain” does not collect your data. The data remain with you until you decide to grant their use to others
• You give the data you want to whomever you want for as long as you want
• You receive the value of your data directly
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Alvaro HIDALGO
Alvaro gained 30 years of experience in the public and private sectors in Corporate Finance and Privatization from his beginnings at Credit Lyonnais and the World Bank/UNOPS.
He then focused on the hospitality industry, leading Hotel & Resort development and transformation projects in Spain, Morocco and Brazil, providing strategic and financial advice. Alvaro is also a Senior Lecturer in the Postgraduate & Executive Programs at Les Roches International School of Hotel Management.
He then focused on the hospitality industry, leading Hotel & Resort development and transformation projects in Spain, Morocco and Brazil, providing strategic and financial advice. Alvaro is also a Senior Lecturer in the Postgraduate & Executive Programs at Les Roches International School of Hotel Management.
His experience in the application of traceability processes led him to Identification & Identity projects, then to the application of the new EU General Data Protection Regulation (GDPR), and finally to the foundation of Data Milling, a start-up for the monetization of personal data.
He contributes to the HFTP and, as Chair of Task force GDPR & Hospitality DPO, leads the HFTP project to guide the hospitality industry through its adaptation to the new legal framework.
Based on his first-hand knowledge of the uses of personal data, he is promoting the "My Data My Gain" initiative, which will enable users to decide how their data are used and, if they wish, to retain a share of the value of their use by third parties.
He contributes to the HFTP and, as Chair of Task force GDPR & Hospitality DPO, leads the HFTP project to guide the hospitality industry through its adaptation to the new legal framework.
Based on his first-hand knowledge of the uses of personal data, he is promoting the "My Data My Gain" initiative, which will enable users to decide how their data are used and, if they wish, to retain a share of the value of their use by third parties.
NEWS
News 14
Our personal data are precious — we must take back control
It's time to wake up, regain our control over our data and retain a part of the value that these generate. "My Data My Gain”
a) Did you think you had bought a convenient cleaning appliance? Amazon thinks that the plans of your house are worth much more, and they are paying Roomba $1.7Bn (See "Its not the dust, its the data" on Wired.
Considering that Roomba has sold +/- 12M appliances, the data of your house (blueprints, uses, number of people, etc) are valued $75-$125.
b) Do you think that having a hyperconnected car, with GPS, security, all type of maps, convenient online assistance etc is an excellent choice? Maybe you should consider who is making money directly out of your pocket:(See "Who is collecting data from your car?" on The Markup )...
It's time to wake up, regain our control over our data and retain a part of the value that these generate. "My Data My Gain”
a) Did you think you had bought a convenient cleaning appliance? Amazon thinks that the plans of your house are worth much more, and they are paying Roomba $1.7Bn (See "Its not the dust, its the data" on Wired.
Considering that Roomba has sold +/- 12M appliances, the data of your house (blueprints, uses, number of people, etc) are valued $75-$125.
b) Do you think that having a hyperconnected car, with GPS, security, all type of maps, convenient online assistance etc is an excellent choice? Maybe you should consider who is making money directly out of your pocket:(See "Who is collecting data from your car?" on The Markup )...
News 13
The battle of data
Electronic Frontier Foundation issued an article “Why Getting Paid for Your Data Is a Bad Deal”, and they fear that the “battle of data is lost”
In it they point out this issues
a) Once a company gets our data, there is no control on them.
b) We'd be selling our private life for scraps (For scraps?? Definitively not in US or EU... See a good estimate of the value of our data at our previous entry "Useless, Worthless or Priceless?".
c) The value of data only has sense through aggregation. That is why platforms lead the market, as they are the only ones that can access large amount of data.
Electronic Frontier Foundation issued an article “Why Getting Paid for Your Data Is a Bad Deal”, and they fear that the “battle of data is lost”
In it they point out this issues
a) Once a company gets our data, there is no control on them.
b) We'd be selling our private life for scraps (For scraps?? Definitively not in US or EU... See a good estimate of the value of our data at our previous entry "Useless, Worthless or Priceless?".
c) The value of data only has sense through aggregation. That is why platforms lead the market, as they are the only ones that can access large amount of data.
News 12
Data Never Sleeps 8.0
The new 2020 8th edition of “Data Never Sleeps” by DOMO summarizes the size, activities, trends and evolution of activities and business in internet. ...
The new 2020 8th edition of “Data Never Sleeps” by DOMO summarizes the size, activities, trends and evolution of activities and business in internet. ...
- 01
What do you know about your personal data and their value?
How much are your data worth??
How much are your data worth??
- 02
Do you think they are too worthless to be bothered with? Or do you think it is a fair deal that you get some "free" services in exchange for your data?
CONTACT
Do you want to know more?
CONTACT ADDRESS
enquiries@mydatamygain.com
Tl : +34 671719292
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